MEDIA SPECIALIST (SEM)
Do you have passion for digital media and new media channels? Are you a star on paid search and challenged by driving growth? We are looking for a Media Specialist to join our global Customer Acquisition team.
The Customer Acquisition team at SAS is responsible for acquire new customers and bring consumers down the marketing funnel. We are managing SAS global media budget and agency relations. We believe in the importance of analyzing our media investments to demonstrate effectiveness and return on investments.
In our team you will be responsible for develop and execute on global search strategy, with the main objective to maximize the effectiveness of SAS’s media plan and drive growth across key markets
As Media Specialist (SEM) at SAS you will;
- Implement and adapt SAS’ paid search strategy across 20+ markets
- Research keywords and user experience to expand SAS’s reach in key markets
- Setup new campaigns in Google Ads, Bing Ads and on other search marketing platforms
- Write and test new ad copy, as well as new ad formats
- Manage and optimize bid strategies and budget pacing, to ensure targets are met
- Participate in on-going dialogue with partners on how to keep developing our search strategy and utilize our marketing tech stack
To be successful, we believe you should have:
- 1-2 years of experience from Media/Marketing industry field & particularly from a search-engine marketing environment
- Bachelor or Master’s degree. Preferably in marketing or related fields
- Experience working with a bid management tool (i.e SA360, Kenshoo, Marin, Adobe).
- Experience from working with product feeds in feed management platforms e.g Channable, DataFeedWatch.
- Experience in using Google Analytics
- Programming competencies in any scripting or query languages such as JavaScript, PHP or SQL is meritorious
- You are curious by nature and enjoys being presented with new challenges
- You can work structured and are good at following through on your projects
- Excellent communication skills in English is required.
If your experience, skills and ambitions are right for this role please apply as soon as possible, but no later than 9 June 2023.
Selection and interviews will be conducted on an ongoing basis and the position may be filled before last application date.
For
This is how we make your journey at SAS matter
- Purposeful: We are heading into a future where change is never-ending, and the need to rethink and rebuild is too. A future of conscious thoughts and sustainable innovation. A future we make possible. We fly because the world is moving, and it needs our help to stay in motion.
- Adventurous: We grow by making the world smaller. Discounted airline tickets providing you, your family and friends possibility to travel the world at great prices.
- Personal: Ingenuity and creativity are central to our work, We offer an opportunity to work on many challenges and initiatives
- Innovative: The restless pulse of our world offers endless possibilities to develop new customer solutions and new avenues for personal and professional growth. Working at SAS means contributing to and benefiting from a fast-paced, dynamic environment and playing a leading role by transforming aviation.
- Ownership: Opportunity of bringing initiatives from ideas into end-point delivery
- Together we move Scandinavia: We foster a culture shaped by shared values, open minds, individual accountability and mutual support.
